Manchester City to release digital collectibles through multi-year partnership with Quidd

Manchester City to release digital collectibles through multi-year partnership with Quidd

The Premier League’s Manchester City Football Club has entered into a multi-year partnership with Animoca Brands subsidiary Quidd to develop and launch digital collectibles alongside new promotions and fan experiences. 

Quidd will create and launch “special edition” digital collectibles including cards that will unlock real-world experiences.

Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group announced the partnership in a blog post adding:

“We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe. We look forward to working together on creating new digital experiences and games for our fans to enjoy.”

Related: Animoca Brands raises $5M for NFT marketplace, Quidd


The inaugural product for the partnership will be a series of 200 bespoke digital player cards which will launch or purchase on May 2. The first 10,000 “Cityzens” (the colloquial term for Man City fans) to purchase packs will receive two exclusive “For the Fans” packs.

Cityzens who unlock digital rewards through the Quidd packs will also have the opportunity to participate in real world events and purchase opportunities including official Manchester City merchandise and hospitality tickets as well as winning “money-can’t-buy experiences, including an exclusive opportunity to watch a first team training session at the City Football Academy.”

Image source: Club News

As Cointelegraph recently reported, Man City has been active in the NFT space as of late with the launch of its “Unseen City Shirts” NFT collection on the OKX blockchain on April 22. A limited number of Unseen City Shirts NFTs are tied to physical, limited-edition jerseys featuring hand painted artwork.

The club also partnered with Sony in 2022 to build a virtual version of Etihad Stadium, Man City’s iconic home field, reportedly the first officially-licensed football stadium to be built in the metaverse.

Meanwhile, other clubs are turning to cryptocurrency for their long-term futures. The Winklevoss twins recently bought into Bitcoin podcaster Peter McCormack’s Real Bedford Football Club, investing $4.5 million towards the club’s Bitcoin treasury. Evidently they’re bullish on both BTC and the club’s chances to one day make it to the Premier League.

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